1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Fireswitch Media B.V., e-mail: (click) . The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string „https://“ and the lock symbol in your browser line.
2) Data collection when visiting our website
If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called „server log files“). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference, from which you came to the site
- used – operating system
- used – IP address used (if necessary: in anonymous form)
The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Article 6 Paragraph 1 Letter b GDPR either to execute the contract or in accordance with Article 6 Paragraph 1 Letter f GDPR to safeguard our legitimate interests the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:
Firefox: https://support.mozilla. org/de/kb/cookies-allow-and-reject
Please note that with Failure to accept cookies may limit the functionality of our website.
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that
5) Online Marketing
Use of Google Ads Conversion Tracking
This website uses the online advertising program „Google Ads“ and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers, who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword „User settings“. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can find more information about Google’s data protection regulations at the following Internet address:
You can permanently object to the setting of cookies by Google Ads conversion tracking by clicking on the link available under the following link Download and install the Google browser plug-in:
6) Google (Universal) Analytics web analysis
services This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). Google (Universal) Analytics uses so-called „cookies“, which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the „_anonymizeIp()“ extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. Google Analytics enables a special function, the so-called „demographic characteristics“, to also generate statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the „demographic characteristics“ cannot be assigned to a specific person.
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie Consent Tool“ provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
7) Retargeting/ Remarketing/ Referral
advertising Criteo (Criteo SA)
On this website, the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France („Criteo“) uses cookie text files to collect information about the surfing behavior of website visitors based on our legitimate interest in the display of personalized advertising in accordance with Art. 6 Paragraph 1 lit. f GDPR collected, stored and evaluated in pseudonymised form. Criteo uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the data collected be used to personally identify the visitor to this website. Any other use or disclosure to third parties does not take place.
In order to object to data collection and the creation of pseudonymised user profiles for the future, you can download the following so-called opt-out cookie:
Criteo opt-out (https://www.criteo.com/de/privacy/)
Further information on Criteo technology You can obtain this within the framework of the Criteo data protection regulations:
Insofar as this is legally required, we have obtained your consent to the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.
Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted. You can view further information and the data protection regulations regarding advertising and Google here: https://www.google.com/policies/technologies/ads/ Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.
Within our online offer we use the “Outbrain Pixel”” from Outbrain, Inc., 39 W 13th St, New York 10011, USA (“Outbrain”). Outbrain Pixel places a cookie on your computer if you have a advertisement or other campaign reached our website. Cookies are small text files that are stored on your end device. If the user visits certain pages of this website, we can see that the user clicked on the advertisement and was forwarded to this page (conversion page). If personal data is processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to create conversion statistics, ie to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can object to this by deactivating the Outbrain Pixel cookie in your internet browser under user settings. Check whether Outbrain advertising cookies are set in your browser and disable them.
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to object or use the deactivation options in the cookie settings of this website.
Further information on Outbrain’s data protection regulations can be found at https://www.outbrain.com/de/legal/privacy.
This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA („Taboola“). Based on user behavior, this makes it possible for visitors to our website to be specifically informed of further own or third-party content in the form of banners, which are likely to correspond to the respective user interest. This content is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-based determination of content, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your surfing behavior and thus adapt the content individually to the stored information.
If the information collected and evaluated has a personal reference, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the display of personalized page content and in market research.
You can also permanently object to Taboola setting cookies for advertising specifications by using the option to set an opt-out cookie on the page linked below: https://www.taboola.com/privacy-policy#optout
Further information on Taboola’s data protection can be found here: https://www.taboola.com/privacy-policy
Insofar as this is legally required, we have obtained your consent to the processing of your data described above in accordance with Article 6 (1) (a) GDPR . You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.
Facebook pixel for the creation of custom audiences with extended data comparison (without cookie consent tool) The so-called „Facebook pixel“ of the social network Facebook is used within our online offer in the mode of extended data comparison, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland („Facebook“).
On the basis of his express consent, if a user clicks on an advertisement placed by us on Facebook, the URL of our linked page will be added by Facebook Pixel. After forwarding, this URL parameter is then written to the user’s browser via cookie, which our linked page sets itself. In addition, specific customer data such as the e-mail address, which we collect on our website linked to the Facebook ad for transactions such as purchases, account logins or registrations, is recorded by this cookie (extended data comparison). The cookie is then read by the Facebook pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is on the one hand able to precisely determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel with extended data synchronization in order to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion“). Compared to the standard version of Facebook Pixel, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, we ask that you ask your legal guardian for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there. This can also result in transmission to the Facebook Inc. servers in the USA. You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie that deactivates Facebook pixel tracking by clicking on the link below: Deactivate Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.
8) Rights of the person concerned
8.1 The applicable data protection law grants you comprehensive rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:
- Right to information in accordance with Art. 15 GDPR: You have in particular a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed Planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, the existence of automated decision-making including profiling andMeaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to information about the guarantees according to Art. 46 GDPR when your data is forwarded to third countries;
- Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
- Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the correctness of your data, which you dispute, is being checked, if you refuse to delete your data because of inadmissible data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
- Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible
- Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation;
- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State where you live, work or where the alleged infringement took place.
8.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGAL INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS RESULTING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.
9) Duration of the storage of personal data
The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – also based on the respective statutory retention period (e.g. commercial and tax retention periods).
If personal data is processed on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data will be stored until the data subject revokes his consent.
If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.
When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Article 21 (1) GDPR, unless we have compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.